Fleetmatics is a leading provider of GPS fleet management solutions for large and small businesses. They selected us to develop and launch a test market co-branded promotion with Meineke (a franchise network of locally-owned car care shops). By targeting small fleet owners who select Meineke for their vehicle service needs, Fleetmatics hoped to capitalize on their positive brand equity to introduce Fleetmatics services, creating a win, win, win situation: Meineke provides a value-add option to their customers with systematized fleet maintenance. Fleetmatics gets a warm introduction to prospects in one of their difficult to identify target markets. And the customer gets a systematic approach that saves significant fuel, money and paperwork. We recommended and developed a series of point of sale elements, driving the customer to a campaign landing page for a free product demo. The eye-catching headline was geared to the overwhelmingly male audience.
“An elegant weapon, from a more civilized age”
— Obi-Wan Kenobi